Major marketplaces, like Amazon and eBay, come with restrictive seller policies. These venues downplay merchants’ branding to maintain their own homogenous image.
Sellers with their own online stores play a different game. They have complete control over their customers’ experiences. Whether it’s rearranging product placement or highlighting a store sale, merchants can use their website to directly connect with their customers and encourage purchases.
But with so much freedom, online store owners may not know where to begin with curating their shop.
To start attracting buyers and retaining loyal customers, here are our 20 killer tips for creating a successful online store. These strategies cover how buyers experience each element of your online store to explain how each aspect should be crafted to attract buyers and drive up sales.