28 Pinterest Statistics Marketers Should Know in 2020


We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search.

More than 200 billion pins have been saved on Pinterest. How many of them are yours?

Here are the Pinterest stats you’ll want to pin to your next marketing vision board. [contenupgrade]

General Pinterest stats

Last year was a banner year for Pinterest. A billion-dollar year, in fact. See how Pinterest stats measure up against other social media networks and beyond.

1. Pinterest’s active user base grew 26% to 335 million last year

Over the past 12 months, Pinterest gained 70 million monthly active Pinners. There are now 335 million people who use Pinterest every month. That’s huge, but for comparison, Facebook has nearly 2.5 billion monthly active users (MAUs).

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