30 Beauty Truths Every Woman Should Know Before She Turns 30

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Obviously 40 is the new 30 and all that, and we’re sure you’ll be looking and feeling 22 when you hit the big 3-0 (sunscreen awareness for the win!). But that particular numerical milestone will always hold a certain significance when it comes to beauty. Before we’re in our thirties, most of us aspire to polish up our makeup game, figure out which hairstyle is actually our best look, and finally shake off tired insecurities for good. At the same time, turning 30 has a way of suddenly making wrinkles and gray hairs pop up somewhere on your to-worry-about radar. So for all of you approaching this imaginary-yet-important beauty deadline (and even those of us a few years beyond it), we offer 30 gems of hard-earned beauty wisdom that’ll carry you into your prime years, so you can look and feel more gorgeous than ever. 1. Skin care isn’t just about your face. Repeat this commandment after us: Thy shalt not neglect thy neck. Or the backs of your hands. Or your decolletage. Without daily broad-spectrum sun protection and adequate moisture, these zones can quickly start to look weathered before their time. “When it comes to skin care, your face