Our beauty shopping habits were evolving before the pandemic took hold of the world.
Following a long period of frenzied enthusiasm, our collective appetite for new make-up was beginning to wane. Colour cosmetics sales declined four per cent in the US last year, with skincare rising in its place. Even queens of the Insta-face, Huda Kattan and Kylie Jenner, shifted focus from liquid lipsticks and blockbuster eyeshadow palettes to new skincare lines.
If our interest in the conveyor belt of new make-up drops was already slowing, this new era of social restrictions will surely seal the deal – at least for a while. Indeed, a recent survey conducted by No7 revealed that 82 per cent of women are currently wearing less makeup, and 52 per cent of us have changed our beauty priorities since lockdown began.