Small businesses that are considering purchasing or selling
online will find this a useful resource to help them identify and
select appropriate e-commerce options. Tips and strategies for
attracting and keeping online customers are also presented.
While the booklet focuses on selling online via your own website,
other options for purchasing and selling online are highlighted
such as e-marketplaces and online auctions.
What is E-Commerce?
E-commerce refers to the process of buying or selling products or services
over the Internet. Online shopping is becoming increasingly popular because
of speed and ease of use for customers.
E-commerce activities such as selling online can be directed at consumers
or other businesses. Business to Consumer (B2C) involves the online sales
of goods, services and provision of information directly to consumers.
Business to Business (B2B) refers to the online selling of products,
services, or information between businesses.
Why E-Commerce for Small Businesses?
Selling online can help your business reach new markets and increase your
sales and revenues. If you are interested in selling to other businesses, you
can use the Internet to find sales leads, announce calls for tender and offer
products for sale either through your own website or through an
e-marketplace site.

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