Study suggests snacks are increasingly replacing meals in India

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In a new study, snacking has emerged as a global trend, with more and more consumers are opting for snacks over meals. According to the findings of the State of Snacking survey by consumer goods company Mondelez International, Indians are snacking a lot more, sometimes replacing a whole meal with small snacks consumed throughout the day. With The Harris Poll, Mondelez survey researched snacking habits of 6,068 global adults between September 16 to 27, 2019 spanning 12 markets (including Australia, Canada, Russia and China) out of which over 500 consumers were surveyed in India.

Notably, six in 10 adults worldwide (59 per cent) say they prefer to eat many small meals throughout the day, as opposed to a few larger ones, with younger consumers especially leaning into snacks over meals as that number rises to seven in 10 among millennials (70 per cent).Read More..

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