When you buy a product or a service over the internet, instead of going to a traditional brick-and-mortar store, it is called online shopping. Globally, an increasing number of people are buying over the Internet because it is more convenient. This year, holiday shopping for Christmas and New Year is estimated to be over $20 billion.
What can I buy online?
You can purchase almost anything online — starting with groceries and greeting cards to cell phones and ringtones for the cell phones, everything can be purchased online. While most people still find it convenient to buy their groceries from the neighbourhood shop, many people are purchasing rail and air tickets over the Internet. In addition, people and corporates as well, are also purchasing a variety of services online — such as a broking service or job search service.
How big is online shopping in India?
While online shopping is still not very big in India, the numbers are growing every year. According to the Internet & Mobile Association of India, e-commerce transactions, not counting travel, will cross Rs 2,300 crore or 10% of the organised retail market in 2006-07.