Unique. Original. Remarkable. It’s difficult to develop real estate marketing ideas day in and day out that meet each of these criteria — especially when you spend much of your time on the road meeting with clients and leads.
Sometimes, however, the best remedy for marketing fatigue is thinking outside the box and identifying ways your primary marketing channels – website, SEO, email marketing, paid advertising and social media content – can differentiate your agency or brokerage from the competition. .
Below, we’ve compiled a list of 17 creative real estate marketing ideas to help promote your agency and generate more leads. Whether you’re just starting or are an experienced realtor looking to attract new clients, this guide will give you the tips and materials needed to build a successful marketing plan.
Since this is such a comprehensive guide, we have broken the marketing ideas into categories. Click the links to jump to a specific section of interest.
Build a Rock Solid Marketing Foundation
The success of your real estate business depends on how well your online marketing funnel attracts new home buyers. 44% of all home buyers and 99% of Millennials go to the Internet first when finding properties for sale. As a realtor, you need a professional website if you expect to increase revenue over time.