Top 10 Hot Topics to Pitch to Editors at Health & Fitness Magazines


As early as 2004, the health and wellness industry was already a billion-dollar business, and almost all its sectors, including the fitness magazines, gained from its growth. According to the National Directory of Magazines (published by Oxbridge Communications), the U.S. market has 508 health & fitness magazines. The number of health & fitness magazines has grown 62% from 2004 to 2010.

Today, these publications are still on a rave, making them great places to begin a full-fledged freelance writing career:

1. Sports

Many new sports have gained notoriety over the years, such as rugby, track and field, mixed martial arts, and golf. The latter even has its own dedicated magazines. You can find “quirky” sports such as toe wrestling, and cheese rolling. You can go for these types of topics, as well as throw in the growth of these sports, where and how to play them, the dynamics of the team, and sporting events such as marathons and triathlons.

2. Nutrition

People, especially the baby boomers, are interested on longevity. One good proof is the high sales of supplements, especially those advertised as antioxidants. Besides supplements, you can write articles about modern nutrition, American diets, childhood obesity, secrets of longevity, organic or raw diets, and vegetarianism.

3. Health

Health is all about diseases, treatments, prognosis, and the various breakthroughs and setbacks that we experience over the years. You can cover the latest ones, such as the growth of cancer cases, diabetes, and cardiovascular diseases. Other topics include how to maintain female and male health, how to find a good doctor, alternative medicine, mental health issues, sex addictions, and health organizations.

4. Sex

Sex may be a taboo to some but not for many. Almost everyone is just interested in it; over the years, we’ve come to know more about the science behind it. Talks about sex are sensitive but definitely pique curiosity. Some subjects include different sexual positions, how people view sex today, the pros and cons of premarital sex, diseases related to sex, benefits of sex, as well as dating tips.

5. Workout Routines

Exercise has been a part of regular routines of many individuals, and just as many — especially baby boomers–are thinking about adding exercise routines to their daily activities. Workout articles can be how-to articles (e.g., how to build a muscle, work out for 5 minutes, or reduce injuries). You may also deal with various fitness gyms, new kinds of workouts, and the science behind workouts.

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